Favorite Morning Show Climbs in Ratings

I enjoyed this gem from the Washington Post when I read it.  My favorite morning show appears to be doing well against its rivals; that’s a good thing!  

 
This particular piece did a profile of “CBS This Morning” on Friday, October 30th, noting that the show’s ratings are trending upward, while its two network competitors are losing viewers. ABC’s “Good Morning America” has slipped 11% in the 25-to-54 demo, while NBC’s “Today” is down 8.5%.  Yeah, they NEVER should’ve let Meredith Vieira leave.

“CBS This Morning,” Charlie Rose, Gayle King, and Norah O’Donnell

“CBS This Morning,” Charlie Rose, Gayle King, and Norah O’Donnell

If you happened to tune into Friday’s morning shows, you saw the “Today” crew dressed as “Peanuts” characters, while the “GMA” hosts wore costumes promoting something called a”Monster Mash Dubsmash.”

On “CBS This Morning,” Charlie Rose, Gayle King, and Norah O’Donnell were “dressed like the grownups they are.”

NBC & ABC Morning Show Foolishness

In the past year, “CBS This Morning” is up 10% in total viewers.

“We’re all very competitive people,” said executive producer Chris Licht. “That’s been a challenge. [Morning] TV is a glacial kind of thing, it’s very habit-forming. We’re moving in the right direction, but I want to knock on every door in America and say ‘Just try us for one day. You’ll really like it!'”