Britt McHenry Bram Weinstein Nick Smith Marina Marraco
Britt McHenry, Bram Weinstein, Marina Marraco and I discus the new ‘dumb phone’.
The Light Phone 2 is a gorgeous, minimalist “dumb phone” that can do only a handful of things.
The phone doesn’t have any apps. Instead, it can make calls, send texts, handle simple directions, and set alarms. Light, the company behind the phone, wants to make a device that is used as little as possible to get people off their smartphones.
This is an installment of Business Insider’s “Your Brain on Apps” series that investigates how addictive apps can influence behavior.
The Brooklyn-based startup Light has set an impossible goal of getting people to put down their smartphones.
This is why Light’s new device is intentionally limited. The Light Phone 2 is designed to manage some of the tasks that keep us connected — calling, messaging, and getting directions — while eliminating time-wasters like social media and games.
Recent data from the analytics company Flurry found that people in the US use their mobile devices for five hours a day, while a study from the tech-support firm Asurion found that Americans check their phones 80 times a day on average.
Much of that time is spent in apps. Several of the most popular smartphone apps — like Instagram, Facebook, Twitter, and Snapchat — have been designed to use psychological tricks to grab your attention.