‘Cause of Netflix – fewer people watching broadcast TV (study) shows!

Netflix Caused 50% of U.S. TV Viewing Drop in 2015 (Study)

Netflix Caused 50% of U.S. TV Viewing Drop in 2015 (Study)

Broadcast television viewership declined 3% in 2015, and streaming services like Netflix are to blame, according to a new survey.

 

 

 

 

 

 

 

 

“In 2015, Netflix accounted for about half of the overall 3% decline in TV viewing time among U.S. audiences, according to a new study by Michael Nathanson of MoffettNathanson.

Netflix Caused 50% of U.S. TV Viewing Drop in 2015 (Study)

Netflix Caused 50% of U.S. TV Viewing Drop in 2015 (Study)

The analyst calculated that based on an estimate that Netflix’s domestic subs streamed 29 billion hours of video last year, representing 6% of total American live-plus-7 TV viewing reported by Nielsen (up from 4.4% in 2014).”

Ouch!