Friday, October 17th

So much of what happens on the AM Show is at the mercy of our writers, producers and reporters like me. It is imperative that we (reporters/writers/producers & editors) constantly communicate and inform each other of the best choices for video and newest/latest developments.

Management must effectively communicate their goals to the Executive Producer so they understand what’s expected of them – and and in turn, shape the direction of our broadcast.  Changes happen regularly & updates are the norm.  The 5am show cannot be a carbon copy of the 4am.  News move/evolves – as does the delivery of our information.

I’ve said it before, if viewers are getting up at 4 or 4:30 a.m. it’s probably less likely they saw a late evening newscast, so simply updating stories from the day before may be a bit confusing for early morning viewers – content must be fresh and forward thinking.  Today: Eric and Katie are anchoring the show.  Matt & Amy are in the field – and I am, once again, covering the Ebola situation in the US.

Friday Morning – AM Show

“It has to come to life!
Bit by bit, putting it together
Piece by piece, only way to make a work of art
Every moment makes a contribution…”

– Streisand “Putting it Together”

Producer Matin Ortiz discussing direction & content of show with Anchor/Reporter Katie Marzullo